MFSP (Marketing Focused on Practical Solutions) was created by Jumar S Pedreira’s technical and marketing experience as a professional in the areas of marketing, R & D (research and development) and trade marketing.

It supports companies seeking practical, quick and competitive solutions to perform differently in their specific markets, in marketing processes, R & D, trade marketing, innovation and creativity.

Jumar S Pedreira – Executive Resume

33 years experience in marketing in the food industry, with a strong presence in brand and product management; communication; product launching; trade marketing; surveys and market research; development of packaging, promotional and merchandising materials, endomarketing (internal marketing) and institutional communication.

Strong performance in R & D (Research and Product Development); legal registers; management of trademarks and patents; food legislation; choose of new suppliers; outsourcing processes and development of own brands.

Conception and implementation of experiential marketing strategies such as: cooking, gastronomy, bakery and confectionery courses; fairs, events and brand experience actions.

Strong background in processes of acquisition of brands, companies and processes together with CADE – the Brazilian Antitrust Authority -, as well as important relationship with research centers, customers, consumers, suppliers and legal authorities.

Professional Master’s Degree in the courses: “Chocolate Gourmet” (Castelli School- Escola Superior de Hotelaria); and “Strategic Management of Brands” (Fundação Instituto de Administração-FIA). Speaker at conferences, seminars and courses throughout Brazil.

International presence through attendance at courses, congresses, fairs and study and business trips abroad in Europe, USA, Canada, Argentina, Uruguay and Cuba.

Academic Curriculum:






Research & Development

  • Research, development and review of products, services and packaging in food segment and deployment of R & D processes.

Marketing / Trade Marketing

  • Market Studies;
  • Strategic Planning;
  • Market Field & Technical Diagnostics;
  • Administration, Revision and also Marketing and Trade Marketing Processes;
  • Management of Brands;
  • Experiential Marketing;
  • Brand Experience;
  • Marketing Services;
  • Internal Marketing;
  • Institutional.


  • Targeted training through practical experiences and cases in the areas of marketing, trade marketing and R & D.


  • Innovation as a continuous process for brands, products, packaging and services.


  • Conceptualization, coordination and executive production of business books and magazines directed to B2C and B2B markets.


  • Provides support for the sustainability processes, mainly considering the environmental, social and economic aspects, which creates the tripod of the concept of sustainability of an organization.





+55 11 99221-3970