SIAL PARIS, OPEN SOURCE INSPIRATION – The whole range of ingredient


Inspire Drink – The new event at SIAL Paris dedicated to the Drinks sector, in collaboration with Victor Delpierre, World Champion Barista and Cocktails 2013. On the programme: lots of events centred on the hot and cold drinks world enable you to enjoy a cocktail of innovations, in the company of barmen and chefs. Inspire Drink is also the ideal event to get your own products tested.

La Cuisine – The catering professionals’ event! Demonstration sessions for inspiration from the world’s kitchens, an opportunity to meet with chefs and taste a Michelin-starred dish, a take-away area to discover new catering concepts, as well as the Espoirs de la Gastronomie competition! All under the patronage of Joël Robuchon!

In-Food Centre – There’s a full programme … trend and news conferences to inspire and one-to-one meeting areas based around four main themes to increase the number of contacts and partnership opportunities! Registration is free, but obligatory if you want to take part!

Exhibitor participation: form to be filled out on your exhibitor platform

Visitor participation: contact Club PAI directly on

Wine and Food Lab – The event dedicated to the drinks sector and delicatessen The idea: to have your products tasted face to face with your core target, combining dishes with unexpected drinks. The food test is a fun and friendly way to find out about new tastes. Example of a success story: Combination of Sake and mackerel in 2014

SIAL TV – Discussions and information on the major food industry challenges are all on SIAL TV. In a new hybrid and hyper-connected space, SIAL TV gives you the opportunity of attending and taking part in conferences, round tables, debates and product demonstrations!

World Tour – For a guided tour of major consumer and world distribution trends, head for the World Tour! Accompanied by Nielsen and Euromonitor experts, 28 specialist journalists given an exclusive promotion of their own countries, together with key figures from the sector. To understand all about the international challenges linked to export, take a trip to the World Tour!

Look Deeper Into Latin America – 9 of the region’s countries present their culture and regional products over a 5 day period in a dedicated demonstration and tasting area.

SIAL Innovation, the competition that can launch a Food adventure – The essential event … the great innovation contest – food, equipment or services – which offers a complete panorama of food innovation. SIAL Innovation offers a preview of all the products that will be trending tomorrow. It’s also an enormous source of inspiration for finding new concepts and, why not, imagining new recipes! The world’s greatest food lab open its doors wide for you!

Why come and visit SIAL Paris?

  • 2 180 products presented
  • More than 600 innovations selected
  • 15 Grands Prix
  • 3 gold, silver and bronze grands prix revealed at the show on 17th October
  • An observatory attended by 2 in 3 visitors, including the exclusive TNS-Kantar / XTC study that puts into perspective the expectations of consumers from 9 parts of the world and product offer, as well as offering a forward-looking presentation of future food trends.


As in 2014, French companies are highlighted, with shared “Made in France, Made with love “ signing. This year, over 1 000 companies will present their products to the public under this banner. Visitors can also meet the French companies awarded for their “Creative France” innovations on the “Business France” stand.


Homemade produce – a lot of noise in the media about a marginal trend: FALSE

The success of the “I grew this myself” movement is official… In south-east Asia (84%) and the Middle East (55%), over half of consumers eat self-produced food. And the trend is developing throughout the world, except in Russia where home-grown produce is already a cultural norm. Europe is slightly behind in this area, but France stands out with almost 1 in 2 consumers cultivating their own fruit, vegetables and herbs. Thanks to the SIAL network – notably with Prêt à Pousser (ready to grow)/SIAL Paris 2014 and Aquaponics systems/SIAL Interfood Jakarta – SIAL Paris has been able to detect the movement’s pioneering products and services, helping consumers produce their own food.

Sustainable development has become an important purchase criterion: FALSE

Do as I say… Sustainable development is a concern for almost everybody. A vast majority of consumers would like to fight against food waste (89%), and animal welfare is seen as necessary (77%). But there’s a difference between what is said and what is done: Of the fifteen chief criteria involved in choosing products, environmental impact is the least important in the Middle East. In France, China and Britain, it’s only a little more significant, in 14th place. At the top of the list are Enjoyment, Health or Convenience. Concern for “sustainable development” is considered an additional guarantee – which undoubtedly explains why the supply of these products is still limited.

New products, yes – but within reason: TRUE

The interest is there… Germany aside, a vast majority of consumers are hungry for new products. The most curious are the Middle Eastern populations (71%), followed closely by the French (64%) and the Spanish (63%). Most food lovers are looking for original flavours, new textures or unexpected colours, but they’re reluctant to buy products that are not anchored in their own culture, no matter how great the “buzz”. If almost all Asians have eaten seaweed-based products and 1 Chinese person in 3 consumes insects, very few people in France have done the same (32% and 14% respectively).

The Web influences what goes onto consumers’ plates in 2016? FALSE but…

The Internet is everywhere – at home, at work, in the metro and in schools… And consumers tend to use online services when it comes to tourism/travelling (54%) or automotive industry (45%). However, in the food and beverage world, that figure drops to 26%. The use of online food retailers is much more prevalent in China (86%) and South-East Asia (76%) than in Germany (30%) or France (44%).

The 3 winners: local, well-labelled products, “without” pesticides or antibiotics? TRUE

If Anglo-Saxon countries like Britain don’t feel particularly concerned by pesticide- or antibiotic-free produce (59% and 53% respectively), the trend is very pronounced in South-East Asia (93% and 80%) where people are aware of diet-caused health issues and worry about where their food is from (82%). The same can be said of France (83%, 79% and 68%). Around 6 out of 10 consumers also prefer buying local produce; however, the British (44%) are less concerned with this than the French (62%). As more and more people want to eat healthily, there’s a call to trace the origins of foodstuffs through transparent labelling.

Carried out for SIAL by TNS Sofres, the exclusive survey (which includes an examination of the XTC World Innovation database), provides a clear picture of the tastes and desires of consumers in 9 European countries, in North America, in the Middle East and in Asia. It also debunks certain received ideas and shows that development opportunities for food companies are as real today as they are numerous… A mine of ideas for exporters!

The whole study will be revealed on September 6th 2016… Then presented at SIAL Innovation’s Observatory and on SIAL TV from October 16th to 20th.

SIAL Paris, October 16 – 20, 2016, Paris